DO YOU BUY CINNAMON TOAST CRUNCH?
General Mills is pushing to remove Artificial Colors, Flavors, Sugars, and so much more! Get excited healthy America, the big food companies are on our side!
It’s not that I personally buy my food items from General Mills, which is why I was hesitant to visit their Headquarters in MN last week along with 8 other health and fitness experts.
To my surprise, this was a fun, refreshing, and eye opening experience.
Did you know that Cinnamon toast crunch is still their #1 selling cereal?
Before I had the chance to visit GM and meet their health and nutrition team at the Bell Institute, I was totally anti-big food company. In my eyes they were the enemy because of all the processed artificial foods they were making for the world.
After my visit and several exclusive meetings with top researchers, food developers, and dieticians, it’s clear that we are actually on the same team and working towards a common mission.
You might read in the news that GM is eliminating artificial flavors and colors from artificial sources out of its entire line of cereals, including classics like Lucky Charms and Trix. They are replacing those artificial ingredients with fruits, vegetables, and spices and that’s just the tip of the iceberg.
A big food company like General Mills doesn’t have an easy job to do. They want to make their food healthier but avoid losing their customers at the same time!
When getting insights to their customer analysis, almost 40% of American’s aren’t searching for the healthy options, they want taste and convenience. An eye opening example of this was when General Mills lowered their Cinnamon toast crunch cereal from 10 grams of sugar to 9 grams, and sales plummeted!
GM refused to add the sugar back into the cereal regardless of the drop in sales because they knew it was the right thing to do. They continued to work on the flavor by adding more cinnamon to give their customers a better experience.
The greatest challenge for GM is to make food healthier without changing the customer experience. GM is working hard to slowly lower the levels of sugar, sodium, and artificial flavors without going out of business.
So with so much more insight, it all hit me and I couldn’t believe I had been so naive and so close-minded.
It’s not the food company who is slow to change, it’s the customers.
The majority of Americans still buy food based on flavor, price and convenience over health benefits. Until we change our buying habits and demand healthier food items, big food companies like General Mills are going to provide for the current customer demands. Otherwise they cut their own neck.
But here is what’s super cool about this big food company that truly has been a pioneer of this nation, they want to feed a healthier nation and are putting their resources out there to make it happen.
When it all comes down to it, WE THE PEOPLE need to change our buying habits and behaviors so the demand for healthier food items goes up and the unhealthy items goes down!
In the end, it’s people who hold the power to what huge food companies produce. Let’s all work to shift the scale and use our buying power to help!